Ask Us About The Zeiss Digital Lens
This special eyeglass lens provides relief from Digital Eye Strain and ensures comfortable all-day vision.
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Many lens manufacturers offer scratch-resistant or anti-reflective coatings for their products. But ZEISS goes further with its leading-edge PureCoat® PLUS lens process. PureCoat® PLUS combines advanced anti-reflective and scratch-resistant technology with an innovative anti-static element that prevents dust and dirt from sticking to the lenses. The lens surface is then sealed with a super-slick top coating that reduces water, oil, and grease, making the lenses exceptionally easy to clean.
Anti-reflective Technology
Lenses without anti-reflective technology reflect a significant amount of light. Surface reflections from lenses can distract the wearer and even interfere with vision, particularly in low-light conditions like night driving or when performing intensive visual tasks like computer use. The anti-reflective technology within the ZEISS PureCoat® PLUS process helps reduce reflections to less than 1% of the incident light — compared with 7% to 13% for uncoated lenses.
Scratch-resistant Technology
Plastic lenses help make glasses lighter and more comfortable, but they’re much more prone to scratches than glass lenses. The high scratch-resistance technology of ZEISS PureCoat® PLUS helps keep lenses from developing scratches from cleaning and normal wear and tear.
Anti-static Technology
Dirt and dust can cling to traditional untreated lenses, reducing vision quality and leading to scratches when cleaning. The premium anti-static element in ZEISS PureCoat® PLUS helps repel contaminants like dust and debris.
Hydrophobic Technology
Grease, water, and oil will more readily slide off the surface of lenses treated with this super-slick coating, so the lenses are easier to clean and stay clean longer.
© Carl Zeiss
Created in 1964, Silhouette has seen more than its fair share of the world in their five decades of existence. The visor of choice the world over, it has helped see countless celebrities, artists and a diaspora of important people through their lives and have more stories than we can do justice to.
We will show you how a company took a simple visual aid and expanded the level of perception, observation, penetration, recognition and focus through constant perfection of technology and design. Come along as we take you on Silhouette’s spectacular journey through the last half century.
